The coronavirus pandemic has transformed industrial megatrends in ways that will have far-reaching implications for package design in the near and long run. To prepare for these changes and transition to the new normal, we have specialized Packtek’s package design beyond “must-haves”, like competitive pricing, convenience, and effectiveness. Three primary criteria have been addressed:

1. A compelling sustainability perspective
2. Design with hygiene in mind, given recent increased consumer-safety concerns
3. Innovation for e-commerce, ship-ready configuration, and direct-to-consumer approaches